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Pepsi vs Cola: The Marketing Battle of the Century
Pepsi vs Cola: The Marketing Battle of the Century

Pepsi vs Cola: The Marketing Battle of the Century(2014)

  • English
  • 0.0 (0)
  • 53 mins
  • Jan 1, 2014

OVERVIEW

Coke vs Pepsi: a duel between giants which has lasted for more than a century, at a cost of billions of dollars. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand manoeuvres, truces and renewed attacks. Coke vs Pepsi: a war of raging thirsts opposing two ultra-rich multinationals determined to dominate the world's drinks business.